Getting Found on Google and on AI Search

SEO isn't dead, but it changed

Google still sends the most traffic to most small businesses. But AI Overviews and zero-click answers mean a growing share of searches never result in a click at all. At the same time, people increasingly ask ChatGPT, Perplexity, or Gemini directly instead of typing into a search box. A findability strategy in 2026 has to plan for both.

What GEO actually means in practice

Generative Engine Optimization means writing and structuring content so an AI system can cite it as a source. That means answer-first paragraphs, clear attribution of facts, genuine FAQ sections, and structured data (schema) that tells machines exactly what a page is about.

The technical baseline most sites are missing

Before any of that matters, the basics have to work: fast page loads, a real sitemap, clean crawlable code, and no accidental blocks that keep search engines or AI crawlers out. It's common to find a business site quietly telling Google or AI bots not to index it, without anyone knowing.

How I approach it

• A technical audit first, to find what's silently broken
• Pillar-and-cluster content structure instead of one page trying to rank for everything
• Answer-first writing that works for both a human reader and an AI system
• Structured data (schema) so pages are machine-readable, not just human-readable

Realistic timelines

SEO and GEO both take months to show results, not days. Anyone promising instant top rankings is either wrong or not being honest with you. What I can promise is real technical work, real content, and clear reporting on what's actually happening.

Also available in Italian: Farsi trovare su Google e sui motori di risposta AI